Those of us anxiously awaiting the final four discs of The Andy Sidaris Collection may need to keep a closer eye on late-night cable. Andy and Arlene, having recently split with their distributor, are considering following Girls Gone Wild mogul Joe Francis' marketing model by adopting a "direct response" TV campaign. From Red Hot Planet ...
"We were with a company named Ventura for our video and we since dropped them. They're a terrific company and a nice bright, young company. But they weren�t for us. They have like 40 or 50 titles come out every month. We need a little more attention than that. We�re gonna come out at night with a lot of programming and 20 minutes of really hard hitting explosions and fun and action. You get two for $14.95 and then the next 10 will come at you once a month. Like they do with Time-Life. And at the end, if you buy all 12, you get a free book."